Meet Blu, your university admissions agent

Available in 25+ languages.

Blu is the world’s only university admissions agent to combine published data with first-hand data collection, so students and families worldwide can prepare stronger applications and secure places at their chosen universities.

University admissions has a data problem

Admissions data is scattered, incomplete and hard to turn into the right choices for your family.

Our solution

We collect thousands of primary data points directly from students, alumni and people inside universities, then combine them with published sources.

Blu turns that data into guided preparation: university choices, test practice, mock interviews and application support. Your results shape what happens next, with accountability built in.

Vision

Make informed higher education choices accessible worldwide, starting with UK and European universities before expanding to other continents.

Why now

AI is powerful, but helping students requires specifically collected admissions data that general models lack.

Get priority access to Blu

Blu is in development. Get email updates on launch, availability and pricing.

Privacy policy

Built for applicants worldwide

UniversitiesFamilies worldwide

BluOS

  1. 01Collect
    Thousands of primary data pointsCollected directly from university members
    Published informationOfficial and academic sources
  2. 02Understand

    Your admissions context

    The knowledge that matters for your subjects, interests and ambitions.

  3. 03Reason

    Frontier AI models

    The right model, informed by the relevant evidence.

  4. 04Act

    Blu

    Your next steps, with accountability built in.

    ChoosePrepareApply
Your progress becomes data. Blu adapts your plan and keeps you accountable.
Explore the full stack

Our primary data

  • Thousands of data points collected directly by Doinel from students, alumni and people with admissions experience.
  • Teaching, workload, university life and the application experience.
  • Official requirements, syllabuses, textbooks, research, past papers and mark schemes.

Context that fits your question

  • Published information and original knowledge brought together.
  • Evidence connected to each university, course and admissions stage.
  • Selected for your subjects, grades, preferences and ambitions.

Evidence supplied to the models

  • Blu selects a model for the task and provides the relevant context.
  • The model compares options, analyses evidence and explains trade-offs.
  • Blu turns the response into practical next steps.

Accountability that adapts to you

  • Your answers and practice results help Blu adapt your plan.
  • Regular check-ins prompt revision, mock interviews and targeted practice.
  • Your deadlines and the topics you struggle with shape what Blu asks you to do next.
  • Weekly reports combine your progress and practice results to set next week’s tasks based on your performance.

Accountability, built in

Data and accountability.

Weekly reports bring together your revision, practice results and completed tasks. Blu then sets next week’s tasks based on your performance, so you know what to work on next.

Your week with Blu

Danny’s weekly report

What this week’s practice tells us

Psychology · MilgramStrong recall

You know the study. Next, practise answering under timed conditions.

Maths · AlgebraFocus next week

Rearranging equations still needs work. We’ll build that into your next tasks.

Your plan for next week

Built from your results and upcoming deadlines.

  • 10 timed Paper 1-style questionsMilgram · CIE AS Psychology
  • 5 questions on rearranging equationsTarget the topic you found difficult
  • Run a Cambridge mock interviewYour interview is in 12 days

The future of university preparation

For students

  • First-hand university data and daily accountability to keep your preparation on track.
Get priority access

Questions about Blu

Who is Blu for?

Blu is admissions intelligence for students and families worldwide applying to universities in the UK and Europe.

Which universities and countries will Blu cover?

Our current research covers the UK and the rest of Europe. We're building towards thousands of courses at hundreds of universities.

Where does Blu's knowledge come from?

We continuously collect first-hand knowledge at scale from current students, alumni and people with admissions experience at universities, including knowledge unpublished online. We also use official university pages, test specifications and academic resources.

How is Blu different from a general AI chatbot?

Blu combines continuously collected first-hand knowledge with official sources. We are building source, entry-year and last-checked records into the answers, alongside rules-based eligibility checks and AI explanations.

Can I use Blu in my own language?

We plan to support 25+ languages, so students and families can ask admissions questions and read answers in their own language.

Can Blu guarantee an offer?

No. Universities make admissions decisions. Blu is being built to help you understand requirements, compare courses and prepare your application.

When will Blu launch, and what will it cost?

Blu is pre-launch. Get priority access for updates on availability and pricing.

What information do I need to share?

Only your email address is needed for the waitlist. Blu's planned features use your subjects, grades, interests and goals. We do not train AI models on your data.